Think of the last website you visited, brochure or magazine you read, or TV advert you watched. Everything in it? That's media. In short:
TEXT
(known as 'copy')IMAGES
(comprising photos, illustrations and graphics, including logos)DESIGN
(the elements, colours, shapes and layout of all the above)AUDIO
(music, voiceovers and sound effects)VIDEO
(footage and animation, plus everything above)
FAQs
What exactly is media?
What about A.I.? I hear it can do just about anything!
That's not a question, even if it's fair comment. But ask yourself why some competitors might be inexpensive. As the saying goes, 'buy cheap, buy twice'. And for balance, it's also worth noting you'll also find plenty of companies that'll bill you more. Much more.
Whatever you choose, we always offer up to an hour of free, no-obligation consultation time, plus several cost options. That means you get the right service, on budget, and on brief.
Yeah, but I can get the same service cheaper elsewhere
Couldn't I do it myself?
You could. You've probably got a mobile phone that could produce acceptable results. But no-one should settle for 'acceptable'.
More importantly, have you got the time? The DIY approach might seem sensible at first, but it's often a false economy. Many times we've heard: '...I tried doing it myself, but got stuck/it didn't work/I ran out of patience.'
Ultimately, there's more than meets the eye to professional media. Expensive tools will only get you so far – it's talent, creativity and ideas that count. And that's where we come in.
So picture this: you focus on what you do best, and we handle the rest. Our experience means we know best practices, technical pitfalls, and which questions to ask when it comes to bringing your brief to life.
Whatever your business or project, you want to provide the best for your end users, right? But without high-quality media, you're not supporting your venture in the way it deserves. There's a reason the most successful companies have such extensive branding budgets: it's the first thing customers engage with.
Sparkling copy, appealing imagery, dynamic video and catchy sound – wrapped up in compelling design, of course – contribute to smooth UX (user experience) something that's great for your customers and, by extension, you.
Why do I need specialist media?
This isn't a definitive list, but it's us in a nutshell.
Don't be fooled by the glorified name. 'Artificial Intelligence' is a development of Machine Learning. The software is fed huge data sets which are then used to generate media, based on input terms, e.g. 'A photograph of an angry man throwing his laptop through the window of his studio - in the style of the Bayeux Tapestry.' Easy, right? Except it's often hours of subsequent work to get exactly what you need.
In the right context, A.I. is capable of great results. But the other 99.99% of the time, it's bland and homogenous. Even fans of vanilla ice cream know the Flake is the best bit.
All this aside, Obscura Media prides itself on being a boutique agency, made of real people with real ideas. And yours will always be bespoke to you, and no-one else.
We'll go out on a limb, and assume you're here because you're considering hiring us. If that's the case, you clearly recognise the value of professional support, and that's the first step to elevating your brand or scheme to the next level.
We've helped lots of other companies and organisations, and we're sure we can help you, too. Why not contact us for a free, no-obligation consultation?
So why should I hire Obscura Media?